Bilbao Bizkaia, destination for the new tourist profiles 2021

The pandemic that has been shaking the world for more than a year has deeply affected the national and international tourism sector, modifying everything from the organisation of airlines to the profile and interests of visitors, as well as adaptations in the management of accommodation, transport services and travel agencies. There are three tourism trends resulting from the exceptional health situation experienced in recent months: Rural Tourism or Slow Tourism, Nature Tourism and Leisure and Adventure Tourism. Bilbao Bizkaia is, due to its characteristics, a territory prepared to fully meet these new demands.

Rural Tourism – Slow Tourism

The essence of this way of getting to know your destination is to live it without rushing and with all five senses, always in a sustainable and environmentally friendly way. Visitors who opt for this style of tourism show their preference for staying in the agritourisms and rural hotels. In Bilbao Bizkaia these establishments, which are located inland and on the coast, stand out for the quality of their service and an excellent gastronomic offer ‘kilometre 0’. That is why this territory is ideal for living an authentic “Slow Tourism” experience.

Nature Tourism

Bilbao Bizkaia has a very favourable orography for the development of multiple activities in natural environments, which makes it the perfect destination for those who demand this type of tourism. It fulfils the expectations of those people who pursue well-being, letting themselves be carried away by the sensation of freedom and participating in numerous open-air activities (hiking routes, sports) that allow them to enjoy themselves while maintaining safe distances. It is an option that is closely linked to the family segment, as the available offer is adapted to any age.

Leisure and Adventure Tourism

Directly related to physical and mental health, aspects that have gained importance with the pandemic when travelling, this way of knowing the destination seeks new sensations, admiring unique landscapes and facing physical challenges. Bilbao Bizkaia offers a wide range of activities suitable for all ages, conditions and levels: zip-lines, kayaking, rafting, canoeing, caving, bungee jumping, goming…. Bizkaia is home to three impressive natural parks: Armañón, Urkiola and Gorbeia, beautiful places with spectacular waterfalls, peaks over 1,000 metres high and unique geological formations.