Tourist destination with a prestigious brand

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A city with a turning point and projection reflected in the Guggenheim Museum Bilbao

Bilbao is the gateway to the Bay of Biscay’s scenery and a wealth of Basque culture. A city with a turning point and projection reflected in the Guggenheim Museum Bilbao, which down through the years has succeeded in maintaining a culture and distinguishing features that make it unique and
singular.

The Bilbao brand is also a worldwide example of urban regeneration. It has now left behind a past linked to a declining steel industry to become an international symbol as a cosmopolitan designer city. A change made possible by the commitment of local institutions to a number of major emblematic projects, including mobility and transport infrastructure.

Biscay

1,615,918

visitors in 2019 (up by 3.9% against 2018)

3,194,427

overnight stays in 2019 (increase of 2.6% compared to 2018)

Basque Country

3,800,000

visitors in 2019 (increase of 3,2% compared to 2018)

7,978,593

overnight stays in 2019 (up by 3,8% against 2018)

Numbers of visitors for leisure and business purposes have risen steadily in recent years

 

41 %

Visitors, foreign market

59 %

Visitors, state market

1.98

Average length of stay

Source: ETR Survey by Eustat. In-house. 2019
Visitors Biscay Overnight stays Biscay
year total state total foreign total state total foreign
2014 720,635 420,197 1,372,787 816,139
2015 784,840 464,371 1,483,307 887,216
2016 842,140 499,580 1,604,000 970,955
2017 851,184 563,276 1,593,099 1,100,795
2018 865,589 597,752 1,664,326 1,193,484
Var. (%) +29.6 % +78.6 % +40.7 % +84.8 %

Main foreign source markets 2018 (%)

Source: ETR Survey by Eustat. In-house. 2018